Who Are We


Fuseboxwest provides the client-focused service of a small agency with the strategic capabilities and creative ingenuity of a larger one. In our down-to-earth, entrepreneurial environment, we’ve eliminated department layers, politics, lengthy timelines and costly overhead. This allows our senior level executives to work more efficiently and effectively on creating impactful ideas for your business.

To date, we have developed campaigns for smaller companies such as John Kelly Chocolates, medium-sized companies such as Hamilton Watches and L.A. County Dept. of Public Health, and nationwide corporations including JP Morgan Chase and Netflix USA. We invite you to take a look at some of our work and see what we can do to make your business stand out.


Our Team

We believe that the success of our agency and our clients is all about the people who make it happen. From creative and strategy experts to social media geeks, our agency team has acquired their experience from some of the most reputable agencies in the U.S. and applied it to our small agency environment where each member brings a unique mix of talent to the campaigns and projects.


How We Work

We begin by collaborating with our clients to understand the dynamics of their business. By focusing on challenges that the business faces, we outline specific objectives and begin building a productive partnership.

Next, we employ a strategic planning process that allows us to understand consumer psychology and purchasing behavior. This uncovers relevant and surprising consumer insights that inspire the brand positioning and allow our creative strategies to take shape. Our creative strategies provide the spark for unexpected creative ideas – ideas that turn the world upside down, breathe new life into brands and help set them apart from the competition. 



  • General Advertising
  • Logo and Brand Identity
  • Direct Mail
  • Web Design & Development


  • Photography
  • Broadcast Production
  • Promotions
  • Research & Brand Strategy


  • Experiential Marketing
  • Event Marketing
  • Media Planning
  • Social Media / Mobile / SEM

Serafin Canchola Founder/CEO

Serafin Canchola has built his career on the love of advertising. He specializes in campaigns that connect emotionally with their audiences, making people smile, laugh, think and engage. His work creates instant brand recognition and is talked about long after the campaign has ended.

Serafin's approach is always simple: find out what excites, motivates, leaves an impression and delivers that message in an engaging manner. This is known as emotional tapping of consumer insight, and it has worked for clients large and small including Epson, Cigna Healthcare, Anthem Blue Cross, McDonald's, Budweiser, Wells Fargo, Activision, City of LA, the Los Angeles Times, Amtrak, Petco and Toyota.

When he’s not developing the next big idea, Serafin enjoys a number of other creative pursuits. He is an accomplished photographer, and his photographs have been showcased in publications including Graphics Magazine, ID, GD and Photo District News. He also directs short films and takes occasional breaks in order to teach at the renowned Art Center College of Design.