According the WSJ, Twitter sealed a partnership with the Weather Channel that will allow agencies and clients to tailor their messaging according to specific weather conditions in a user’s geographic location. For example, mom’s could be served a targeted ad that offers discounts (for their kids) on water adventure parks during the summer months. For our clients, in particular, targeted twitter ads have proven successful in most cases but it will be interesting to gauge the effectiveness of this new type of weather-related advertising. We'll be keeping a pulse and if it works, we're most likely going to test it out and we'll let you know how it goes. Click on the picture below to read full story on this new type of advertising.